Hugo Boss and Ralph Lauren SS15 a Fashion tour de Force

While most of our amazing buying merchandising team at Boozt toke off for their well deserved. Mr. Lindeborg and I toke off for a fashion tour de force this week, starting monday Monday morning at the HUGO BOSS Nordic HQ in Copenhagen. We started of with meeting the great sales team from all lines. We will from the Spring/Summer be a full member of the HUGO BOSS Nordic family with everything from shoes to ready to wear from BOSS women, BOSS men, BOSS Green, BOSS Orange women, BOSS Orange Men, HUGO women and finally HUGO men the two last first from January 2015. Unto lunch we work with mens shoes, underwear and accessories. After a short lunch break we did both our current women’s wear lines with bags and shoes, BOSS hire the talented Jason Wu last summer as Artistic Director for HUGO BOSS Womenswear, and you can see his work in the color scheme and selection of qualities made for the collection.

Then we went back to men’s wear buying the formal part of the BOSS collection making sure that the Nordic business man will stay well dressed also next Spring, buying a suit online is not the easiest – but we are improving the service all the time a show a well curated selection, that also build the Brand DNA for Boozt and our partners. Time for some sushi before working with the BOSS Green collection part of our selection of great apparel golf wear for both men and women, the collection is has two of our BOSS customers favorite products the Paddy and Paddy Pro polos. We finish the evening of by buying the casual part of BOSS, that had some amazing shirts and cool knits. 14 different collection in 12 hours was not possible without the great HUGO BOSS team.

Thursday we came back to the HQ due to our growing partnership, we needed a half day extra. BOSS Orange menswear is a important part of our casual selection and their tees and shirts are always a most for many. Then to the clue of our two days with HUGO BOSS, selecting product the Spring launch of both men’s and women’s HUGO minimality but with detail finish often in the signature HUGO red the collections was inspire of speed.

Wedensday we used to catch up at the office Mr. Lindeborg with the team and I improving our size guides with our e-commece team – and in the afternoon the last editorial meeting at Tommorrow’s Journal before sending it to the printers. Issue no. 9 will be launched during Copenhagen Fashion Week in August.

Thursday morning it was of to Stockholm and the Nordic HQ of what most be one of the best storytelling brands in the world, I don’t think it is possible to find a person that don’t no what brand that use a polo player as part of one of their mainlines brand DNA. Our partnership with Ralph Lauren has grown a lot the last year and we are very proud to launch the new Polo Ralph Lauren women’s wear this fall. So here we had also plan two days in the world of Ralph Lauren. Both the Polo man and woman had for Spring taken a trip downtown in a color scheme of black and white a trip that is more often seen in the Ralph Lauren Collection, so it is going to be interesting to present this for our customers. Something that is going to make a lot of fans happy is also the for the first time in some years the oxford shirt is back in yellow as a seasonal color. Apart from the amazing selection in shirts and for our CFO Mr. Junge Jensen very imported a fantastic selection in polos.

We are proud to be able to showcase many more lifestyle related styles telling the story of the collection from great bomber jacket inspire by the downtown boxing halls and for the night out an classy dresses and the most amazing creme tuxedo jacket for women to wear with a black or creme shirt and a pair of satin woven creme chinos. Just to name but a few more highlights a new cool line of nylon canvas bags for men, the must have cotton canvas ballerinas in pink, green and orange and the first women’s Polo Ralph Lauren swimwear line. We also bought golf wear, Lauren shoes and Ralph Lauren Childrenswear.

This week and the amount of collection seen and selected, orders placed would not have been possible with out the fantastic teamwork with Mr. Lindeborg and the amazing toolkit that was developed by our great merchandising team, that keeps improving and stun our partners.