Photo: Krzysztof Herholdt for Boozt
In the Nordics we have started to adapt what has been seen everywhere in the fashion world seasons are moving so that styles are delivered before the season the are intended for. So now in early July we at Boozt we have the first fall styles live from many of our brands and for the first time ever Danish Design brand by Malene Birger did a pre-collection. I was amazed when I saw the collection for the first time, in the 10 years I have followed the brand this much be one of the most well composed by Malene Birger collections it is very true to the DNA of the brand but with an up-dated feel that you need to see sometimes in the life circle of a brand. You still have the iconic by Malene Birger silhouette and feminine details just added some more narrow styles and interesting qualities. The collection does what you want from a pre-collection brings the colors and patterns of the fall stories but in qualities and styles that are also wearable now.
The top images is shoot by our house photographer Mr. Herholdt in Mallorca, but was not used on site – on it you see one of the key styles of the collection the scuba set sweat-shirt Synna and skirt Jassina with a pair of amazing Tibi New York sandals and a Coccinelle Lara bag just perfect for now and great long into the fall.
The inspiration for the collection comes from Ms. Birgers love of hotels and the interior and style of those. I the short film for the collection you see many fantastic styles already live on Boozt, the marble print dress Aselloi, the keyring Zinatto, the flower printed shirt Cronida, the snake heels Damianah, the knock-out rings Tullia, the turtle sunglasses Elima and finally the check sequins top Delfina and they are just a few of the styles we carry from the collection.
http://vimeo.com/78051731
