The entrance of Beauty by Boozt.com in RO’s Torv in Roskilde
Photo: Mr. Filip Gielda

Here is the reason for the the quiet spot on mrstaalsoe.com one of the large projects I have been involved with on Boozt.com for sometime, during the Summer we will launch a full blown Beauty and Grooming department on Boozt and to get the full understanding of the customer we have made a physical store in on of Denmarks larger cities Roskilde it opened this Friday and as with everything we do on Boozt we strive to evolve the current and I believe we also manage to do it with the Beauty by Boozt.com store. Designed by Jensen Retail Group pushing some of the mayor trends in interior into retail. Right now we are repeating some of the trends from the Victorian era we love velvet, mirrors and family portraits everything that makes our world feel safe and cozy like a nest just as we did 140 years ago, this is perfect for a store design to creat an environment you don’t what to leave, if you then also remove the tills and place the advisors on the floor with handheld scanners and hidden check-points for giftwrapping and bags, you have the amazing feeling of guests visiting knowledgeable hosts that can serve their every need within beauty – then you have done something truly new and inspiring.

We have created an assortment that reflects the fashion assortment on Boozt with a commercial to premium selection of brands and products, from large classic brands like Clarins, Lancôme and Estée Lauder to more niche brands like Raw in a Jar, Atelier Cologne and Verso, brands that many will remember from their hotel room e.g. Korres and Malin+Goetz and brands make-up junkies will die for e.g. Ellis Faas and billion dollar brows.

It has been a truly great challenge only possible with amazing teamwork, supporting partner and will to push the limitations of what has been seen before.

Nail service station designed by Jensen Retail Group and GamFratesi’s Bettle chairs from Gubi
Photo: Mr. Filip Gielda

The inner circle of the fragrance area with Beauty Advisor Mr. Christoffer Jansø
Photo: Mr. Filip Gielda

The amazing 200 kilo brass lampe designed especially for the store by Jensen Retail Group
Photo: Mr. Filip Gielda

Guest paying at one of the three check-out points in the till free store
Photo: Mr. Filip Gielda

The mini counters designed as old fashion rolling archive shelves and a make-up service station
Photo: Mr. Filip Gielda

Beauty Advisors Ms. Michelle Sun and Mr. Mathias Brok in the uniforms from by Malene Birger and Hugo by Hugo Boss
Photo: Mr. Filip Gielda

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