This week I had some days off and together with Ms. Mondrup we toke a visit to Fashion Week in Stockholm that runs as two separate week one with showrooms and fair and this week is show week. We was there representing Tomorrow’s Journal and as always with me work is many times mixed into my time off, so off course representing Boozt meeting with the Stockholm office Ms. Åman Afrouz and Mr. Petterson. I stayed for only Thursday and Ms. Mondrup the whole week.
I most say it is interesting to see the difference between Stockholm and Copenhagen during these events. Stockholm seems smaller somewhat cosy and the crowed younger and more focused on classic media and bloggers, I most say also a bit more narcissistic, very focus on staging yourself. I think it is fine balance and it will be interesting to follow the coming seasons. The industry can’t live without the buyers and media but a bit more focus on the product would be great and also the amount of showpieces seem a bit to much.
We stared the day in a rainy Stockholm and missed the launch of the Calvin Klein stores in NK one of the great department stores in the City. Calvin Klein relaunch the jeans and tailored leisure lines and I have great hopes for both the are very well suited to the Nordic marked.
The first show of the day was the one of Ms. Ida Sjöstedt with the brand caring her name, it is a must during the week and a show stopper, honoring girl powder and the princess in all woman, pick you look and you will become a show stopper yourself.
The smooth and elegant looks of the women’s wear collection of Filippa K was a great contrast and is Swedish fashion at it’s best slick and understated presented in the courtyard of “Tändstickspalatset” build in the late 20’s as HQ for the Swedish “Svenska Tändsticksaktiebolaget” maker of matches, a beautiful setting with the models standing around the center fountain and the audience walking around them getting all the details up close and the same idea was used late when the men’s wear was presented in the brands store in Humlegårdsgatan.
The 20’s was the inspiration for the Oscar Jacobson collection and the “Wienerkonditoriet” the patisserie in Biblioteksgatan again a setting matching the collection of well crafted tailoring presented by only four models and in the way of the classic presentation with each look announced.
Berns in Berzelli Park was the last show for me and the collection is still very cool Swedish but at the show presented with a bit more rock’n’roll.
The House of Dagmar collection stood out as very monochrome, Cheap Monday was a circus set at a pool with all the models jumping in for the final and space and Asian inspiration took a grab of Whyred. I missed it some next time I have to plan for more days.