I am sorry – my plan was to give you a treat last week with a post everyday during Copenhagen Fashion Week, but my work schedule became a little more intense after the two first days – therefore you will get the highlight and a little long post then normal. Hopped you follow me on both Boozt Instagram and my own last week.
I left you hanging Tuesday, where I had a great day starting with a cool brunch with the fantastic team at Tommy Hilfiger – we had a great talk with several editors and fashion editors from the Danish Magazine world about all the amazing brands and the growth of Boozt and we got a quick “Hello” from the US Ambassador to Denmark Mr. Rufus Gifford. Then it was up on the bike and trough the City to the HQ of by Malene Birger they are one of the Danish design brand I admire the most for their amazing story telling in every detail and the sneak peak I got of the SS15 Collection it is so interesting to se how the team is working with the brand DNA without Ms. Malene Birger.
Wedensday was the great show day for and for me three shows stood-out Ganni with the cool location at the Tennis Court in the backyard of Hotel Mercur, I am very intreated when I see new places in my home City. The whole concept was so well thought through from the tennis headband to the Tennis boys and girls and the all white color scheme. Offcouse the collection also match the whole scheme and it is hard to find what not to buy.
Baum & Pferdgarten had their show at “Den Frie” and the art exhibition building from 1898 set a clear frame for the amazing grafic and flower print collection manly in different shades of blue and a tribute to the 100th year jubilee Mr. Børge Mogensen by using his horse-cloth check. This collection with the new line of bags will rock the Spring 2015.
by Malene Birger show that they are still the show clue of the week with the biggest show and a great after party. Although there are no smiley models and no disco tunes you can still see that the design team are true to the brand DNA, mixing trends with ethnic inspiration though in a more clear way and the silhouette is lest cocoon and more long and boxy.
Thursday was again a fair day visiting Gallery and many talking to partners and looking into new opportunities, the show still has its right during Copenhagen Fashion Week, but will have to step it up for next time and come in line with the opening days. The last day also started at Gallery finalizing a big event with one of partners for now a secret but I hope to be able to share with you soon. The last event for me was the launch of Tomorrow’s Journal No. 9 I am so proud to be part of the team headed by Ms. Mondrup that spend part of their spare time making this amazing magazine that in all modesty gets better for every issue.