Boozt HQ in Malmö Photo: Sven Persson

Boozt HQ in Malmö
Photo: Sven Persson

Yesterday started with a quick and important visit to Boozt HQ in Malmö, the main part of our Marketing Department was back from their summer holidays – So I had to go for a meeting with Ms. Larsen and Ms. Emme to plan two of our fall launches Mango and Polo Ralph Lauren for women in the Nordics in September. We are very proud to introduce these to brands to our Nordic customers.

Ganni Stand at CIFF -  Copenhagen International Fashion Fair Photo: Mr. Staalsø

Ganni Stand at CIFF – Copenhagen International Fashion Fair
Photo: Mr. Staalsø

Then it was back to CIFF and Copenhagen Fashion Week and meeting with many of our great partners and brands. We decided to put more focus into the lingerie from Elle Award winning Ganni, so we moved the lingerie part of the collection to be bought by Ms. Olsen – so hopefully already from this fall you will see a bigger selection of the collection.

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