Elle Style Award 2014 Image: Elle.dk

Elle Style Award 2014
Image: Elle.dk

As we are stepping things up at Boozt we are not only confident in services we are also becoming a destination for the fashion interested costumer, servicing them a great selection of brands from the fast fashion high street to the more premium brands with an international view. We are also proud becoming part of the fashion pack not only in our home country but as we are a store with Nordic focus we tonight participated in Danish Elle’s Style Award 2014 in the Danish television concert hall.

So I took on my brand new Hugo Boss tuxedo topped it with a new Stenstöms dress shirt, Bottega Veneta cufflinks and black patent leather shoes and my vintage black silk bow tie ready to escort two pretty ladies Ms. Sandra Joy Larsen from our Marketing Department in a beautiful Julie Fagerholt – Hearmade printed silk dress and from our buying department Ms. Kajsa Baekmark in an Another Nué creme lace dress already there we had the perfect evening and then we also run in to my dear friend Ms. Mondrup in a fantastic black silk dress with the most amazing hand embroidered collar from my other talented friend Mr. Yde and hair by her own artist and nominated for Hair Artist of the Year Søren Bach.

Ms. Larsen and Ms. Baekmark looking stunning for Danish Elle Award 2014 Photo: Mr. Staalsoe

Ms. Larsen and Ms. Baekmark looking stunning for Danish Elle Award 2014
Photo: Mr. Staalsoe

It is a tough job keeping the flow and interest in an Award show, this year it seemed more streamlined and well oiled, but still with room for improvement within the entertainment and relevance for a non industry audience, it is going to be interesting to watch it Monday on TV3Plus at 8 PM to see if works better on television.

The nights winners:

Model of the Year Caroline Brasch Nielsen

Stylist of the Year Alexandra Carl

Fashion Photographer of the Year Oliver Stalmans

Actress of the Year Sidse Babett Knudsen

Singer of the Year Coco O.

Man of the Year Bjarke Ingels

Designer of the Year  Helle Hesthave & Rikke Baumgarten  for Baum Und Pferdgarten

International Brand of the Year Prada

Jewellery Brand of the Year Sofie Bille Brahe

Nordic Talent of the Year  Damien Ravn

Fashion Icon of the Year  Medina

Hair Artist of the Year Søren Bach

Make-up Artist of the Year  Sine Ginsborg

Brand of the Year Ganni

CSR Award 2014 H&M Conscius Exclusive 2013

And finally the Elle Award was given to Mr. Jørgen Nørgaard for his outstanding work for Danish retail bringing the best of international fashion og trends to the Copenhagen customer for more then 50 year from his iconic stores “Nørregaard på Strøget”. He received the award surrounded by models in the 101 striped t-shirt.

I am proud that we at Boozt have many of to nights brands in our selection and that we are presenting three of the winners Ganni, Baum und Pferdgarten and Mr. Nørgaard sons brand Mads Nørgaard.