As we are stepping things up at Boozt we are not only confident in services we are also becoming a destination for the fashion interested costumer, servicing them a great selection of brands from the fast fashion high street to the more premium brands with an international view. We are also proud becoming part of the fashion pack not only in our home country but as we are a store with Nordic focus we tonight participated in Danish Elle’s Style Award 2014 in the Danish television concert hall.
So I took on my brand new Hugo Boss tuxedo topped it with a new Stenstöms dress shirt, Bottega Veneta cufflinks and black patent leather shoes and my vintage black silk bow tie ready to escort two pretty ladies Ms. Sandra Joy Larsen from our Marketing Department in a beautiful Julie Fagerholt – Hearmade printed silk dress and from our buying department Ms. Kajsa Baekmark in an Another Nué creme lace dress already there we had the perfect evening and then we also run in to my dear friend Ms. Mondrup in a fantastic black silk dress with the most amazing hand embroidered collar from my other talented friend Mr. Yde and hair by her own artist and nominated for Hair Artist of the Year Søren Bach.
It is a tough job keeping the flow and interest in an Award show, this year it seemed more streamlined and well oiled, but still with room for improvement within the entertainment and relevance for a non industry audience, it is going to be interesting to watch it Monday on TV3Plus at 8 PM to see if works better on television.
The nights winners:
Model of the Year Caroline Brasch Nielsen
Stylist of the Year Alexandra Carl
Fashion Photographer of the Year Oliver Stalmans
Actress of the Year Sidse Babett Knudsen
Singer of the Year Coco O.
Man of the Year Bjarke Ingels
Designer of the Year Helle Hesthave & Rikke Baumgarten for Baum Und Pferdgarten
International Brand of the Year Prada
Jewellery Brand of the Year Sofie Bille Brahe
Nordic Talent of the Year Damien Ravn
Fashion Icon of the Year Medina
Hair Artist of the Year Søren Bach
Make-up Artist of the Year Sine Ginsborg
Brand of the Year Ganni
CSR Award 2014 H&M Conscius Exclusive 2013
And finally the Elle Award was given to Mr. Jørgen Nørgaard for his outstanding work for Danish retail bringing the best of international fashion og trends to the Copenhagen customer for more then 50 year from his iconic stores “Nørregaard på Strøget”. He received the award surrounded by models in the 101 striped t-shirt.